Open to remote sales leadership & AE opportunities in Canada

Sales leader.
Revenue builder.
Coach.

I build salespeople, and the systems that help them win. My background spans enterprise prospecting, client success, commercial growth, and hands-on sales leadership in B2B SaaS.

View my track record LinkedIn

$13.3Mteam-generated pipeline sourced

94%team meeting-to-qualification conversion

128%individual SDR benchmark quota attainment

$2.5Mhealthcare SaaS client portfolio managed

01 / Results

Track record,
not talking points.

I care about how the work gets done, but the outcomes still matter. These are a few of the numbers that shaped how I think about sales leadership.

Outbound creation

166

Outbound opportunities sourced, representing $13.3M in pipeline value.

Conversion

94%

Team meeting-to-qualification rate, 15 points above the 79% organizational benchmark.

Team pipeline

$5M+

100+ qualified opportunities generated by the team.

Revenue contribution

~$1.4M

20 closed-won deals contributed by team-generated pipeline.

Development

Reps developed to promotion within five months.

02 / Leadership

Coaching should change behaviour, not just fill calendars.

I lead by finding the actual constraint, coaching the behaviour behind it, and then measuring whether the intervention worked.

01 / Observe

See what is actually happening.

Funnel data, CRM activity, call analysis, and direct observation surface where performance is really breaking down.

02 / Diagnose

Find the constraint.

Skill? Confidence? Messaging? Targeting? Process? The coaching changes depending on the answer.

03 / Coach

Make development specific.

1:1s, live call blocks, roleplay, call review, account strategy, and individual development plans tied to observable behaviour.

04 / Measure

Validate the change.

Coaching only counts when it changes execution: conversion, quality, confidence, pipeline progression, or consistency.

05 / Scale

Turn what works into systems the whole team can use.

03 / Proof

What it’s like to work with me.

The strongest description of a leader usually comes from the people around them, not the leader themselves.

He is an incredible leader who genuinely invests in the people around him and always made me feel supported, challenged, and encouraged to grow.

Madelyn MilesDirect report · Business Development Lead

His passion for leadership was evident in everything he did… He always found ways to keep us engaged, motivated, and thinking outside the box while genuinely investing in our growth.

Katherine ZimmerDirect report · Client Solutions Associate

He is a natural early adopter who is comfortable experimenting, learning, and helping others understand how new tools or approaches can be applied in practical ways.

Elizabeth WilsonPeer · Sales Development Manager

He has a natural ability to earn trust, understand what matters most to his stakeholders, and turn those relationships into real results.

Ryan CoonFormer manager · Senior Enterprise Client Success Leader

04 / Seller

I coach selling because I’ve done the work.

My leadership sits on top of individual quota performance, enterprise prospecting, client ownership, expansion work, renewals, negotiation, and commercial execution.

128%

Individual SDR quota attainment

$692,791 in qualified ACV in FY23, finishing in the top 10% of the SDR organization while multi-threading into enterprise healthcare accounts.

$2.5MHealthcare customer portfolio managed across 40 accounts.

5 / moIndividual contract-expansion closing target, representing approximately $50K in monthly target value.

Quote → SignDiscovery, positioning, negotiation, Salesforce quoting, renewals, DocuSign, and expansion business.

05 / Builder

Good performance should be repeatable.

I like building the infrastructure around sellers, the systems, cadence, visibility, and enablement that make strong execution easier to sustain.

Coach & Develop

Structured 1:1s, live call coaching, roleplay, and development plans tied to observable behaviours.

Measure & Improve

Pipeline Calendar, Call Data, and Funnel dashboards connected to live Salesforce reporting.

AI-Assisted Coaching

~50 Gong calls reviewed monthly, supported by Gong AI Builder, Claude, and ChatGPT to identify patterns at scale.

Align & Scale

Cross-functional partnership with Sales and Marketing on messaging, segmentation, account strategy, and GTM execution.

Published author

37 Sales Games

A practical collection of 37 ready-to-run sales training activities built around active listening, communication, empathy & emotional intelligence, negotiation, and persuasion, with a foreword by gamification researcher Karl Kapp.

Active ListeningCommunicationEmotional IntelligenceNegotiationPersuasion

06 / Journey

Across the revenue lifecycle.

Prospecting, coaching, client success, account growth, and leadership all inform how I think about revenue.

2026

Manager, Sales Development · Phreesia

Led 9 SDRs across enterprise and mid-market outbound; built coaching systems, reporting infrastructure, hiring/ramp processes, and team pipeline strategy.

2025–2026

Senior Client Success Associate · Phreesia

Managed 40 healthcare accounts / $2.5M ACV, including EBRs, renewals, expansion motions, negotiation, Salesforce quotes, and DocuSign agreements.

2023–2024

Team Lead, Senior SDR · Phreesia

Led and coached SDRs to 155% of benchmark quota attainment and $1.87M qualified ACV while building onboarding and enablement systems.

2022–2023

Senior SDR / SDR · Phreesia

128% individual quota attainment, $692K+ qualified ACV, top 10% SDR performance.

2018–2020

B2C Sales Manager · Public Outreach Group

Hired, onboarded, and coached a 10–20 person fundraising sales team while building training and gamification programs.

Let’s talk

Build something
that wins.

Email · andreiaurora100@gmail.com↗ LinkedIn↗ 37 Sales Games↗